Augusta DeJuan Hathaway, MS, CSCS, SCCC, operates where standards are high and performance is non-negotiable.

With over 16 years of experience in strength and conditioning, his work has taken him from elite collegiate programs to the front lines of tactical human performance — training professional athletes, fighters, and United States military personnel to meet the demands of real-world pressure.

He began his career inside the University of Tennessee football program before continuing on to the University of Hawaii, where he earned his Master’s degree in Kinesiology and refined a coaching approach built on precision, accountability, and results.

Today, Hathaway serves as a Lead Strength and Conditioning Coach for the U.S. Army, preparing soldiers for the physical and mental demands of modern combat. His impact on readiness, resilience, and performance has earned him recognition as a trusted leader in tactical strength and conditioning.

His experience extends to the highest levels of sport, including time spent assisting NFL organizations such as the Buffalo Bills, Washington Commanders, and Baltimore Ravens — bringing the same standard of excellence from the military to the professional field.

But credentials only tell part of the story.

A former collegiate team captain, undefeated professional mixed martial artist, and lifelong student of discipline, Hathaway’s philosophy is simple: strength is built with purpose, and performance is earned.

Through his coaching, writing, and speaking, he continues to challenge others to raise their standard—not just in training, but in how they show up in life.